SEO and SEM

Stratagem utilizes transparent search engine optimization and search engine marketing strategies that boost organic search visibility and help your customers find you online.

What is SEO?

A search engine's primary goal is to deliver the most relevant search results to its users and to give them the most satisfactory experience possible.

Search engines determine relevancy by crawling websites to collect information, then matching up that information with user search queries. Several things determine which websites will be placed higher in search results than others, including the quality of the content on the website, the quality of the technology used on the website, whether or not the website can be displayed properly on the user's device, the speed of the website, and the authority of the website, among many other things.

SEO makes your website favorable to search engines and users.

Get in Touch

to find out how Stratagem can help grow your business.

Contact Stratagem

Stratagem's Approach to SEO

The Stratagem approach to SEO is guided by three primary tactics:

Tactic 1: On-Page SEO

Make the website easy for search engines to crawl and understand what it is about.

This includes optimizations to page titles and meta tags, structured data (schema markup), content and keywords, image and file names, site structure, URL structure, redirections and canonical URLs.

Tactic 2: Off-Page SEO

Send social signals to search engines that bolster website authority by lending to brand reputation.

This includes optimizations to business pages like Google My Business or Bing for Business, social media accounts, and identifying additional directories or websites that are well-suited for a given product or service.

Tactic 3: User Experience

Anticipate the needs of website users, provide them with the information they are seeking, and ensure that they can view the information quickly on any device.

This includes both optimizations to the overall layout and design of information and components across the website, and the usability of the the website across devices.

Are you struggling to gain visibility in search engines?

Get in touch with Stratagem below and we'll get back to you shortly.

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Tel: 620-474-4335

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