A search engine's primary goal is to deliver the most relevant search results to its users and to give them the most satisfactory experience possible.
Search engines determine relevancy by crawling websites to collect information, then matching up that information with user search queries. Several things determine which websites will be placed higher in search results than others, including the quality of the content on the website, the quality of the technology used on the website, whether or not the website can be displayed properly on the user's device, the speed of the website, and the authority of the website, among many other things.
SEO makes your website favorable to search engines and users.
The Stratagem approach to SEO is guided by three primary tactics:
Make the website easy for search engines to crawl and understand what it is about.
This includes optimizations to page titles and meta tags, structured data (schema markup), content and keywords, image and file names, site structure, URL structure, redirections and canonical URLs.
Send social signals to search engines that bolster website authority by lending to brand reputation.
This includes optimizations to business pages like Google My Business or Bing for Business, social media accounts, and identifying additional directories or websites that are well-suited for a given product or service.
Anticipate the needs of website users, provide them with the information they are seeking, and ensure that they can view the information quickly on any device.
This includes both optimizations to the overall layout and design of information and components across the website, and the usability of the the website across devices.
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